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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"International journal of electronic commerce : IJEC"
~isPartOf:"Journal of business research : JBR"
~person:"Huarng, Kun-Huang"
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Huarng, Kun-Huang
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Handbook of social media management : value chain and business models in changing media markets
International journal of electronic commerce : IJEC
Journal of business research : JBR
Technological forecasting & social change : an international journal
1
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ECONIS (ZBW)
3
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A new event study method to forecast stock returns : the case of Facebook
Yu, Tiffany Hui-Kuang
;
Huarng, Kun-Huang
- In:
Journal of business research : JBR
115
(
2020
),
pp. 317-321
Persistent link: https://www.econbiz.de/10012271969
Saved in:
2
Innovation and diffusion of high-tech products, services, and systems
Huarng, Kun-Huang
;
Yu, Tiffany Hui-Kuang
;
Lai, Wenhsiang
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2223-2226
Persistent link: https://www.econbiz.de/10011388127
Saved in:
3
Viral effects of social network and media on consumers' purchase intention
Gunawan, Dedy Darsono
;
Huarng, Kun-Huang
- In:
Journal of business research : JBR
68
(
2015
)
11
,
pp. 2237-2241
Persistent link: https://www.econbiz.de/10011389305
Saved in:
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