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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~isPartOf:"Strategies and tools for managing connected consumers"
~subject:"Branchenentwicklung"
~subject:"Elektronisches Geld"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
~type_genre:"Fallstudie"
~type_genre:"Konferenzschrift"
~type_genre:"Reprint"
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Branchenentwicklung
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Ho, Ree Chan
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Handbook of social media management : value chain and business models in changing media markets
Strategies and tools for managing connected consumers
Premier reference source
15
SpringerLink / Bücher
14
The Routledge companion to digital consumption
13
Cryptocurrencies in all aspects
11
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
9
Internet advertising : theory and research
9
Contemporary research in e-branding
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
Springer Proceedings in Business and Economics
8
Springer eBook Collection
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Cyberlaw for global e-business : finance, payment, and dispute resolution
7
Global consumer behavior
7
Marktplätze im Umbruch : digitale Strategien für Services im Mobilen Internet
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Transforming gaming and computer simulation technologies across industries
7
Web technologies for commerce and services online
7
Aspekte der Digitalisierung in Banken
6
Consumer psychology in a social media world
6
Contemporary issues in social media marketing
6
Critical explorations
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Harvard business review : HBR
6
Leveraging consumer behavior and psychology in the digital economy
6
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
6
Research
6
Social Media in der Organisationskommunikation : empirische Befunde und Branchenanalysen
6
Social media and crisis communication
6
Structural equation modeling approaches to e-service adoption
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Cases on strategic social media utilization in the nonprofit sector
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
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ECONIS (ZBW)
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Social media and new audiences as a new challenge for traditional and new media industries
Arango-Forero, Germán
;
Roncallo-Dow, Sergio
- In:
Handbook of social media management : value chain and …
,
(pp. 635-655)
.
2013
Persistent link: https://www.econbiz.de/10009763875
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22
China's media industry : landscape and development
Hang, Min
- In:
Handbook of social media management : value chain and …
,
(pp. 417-427)
.
2013
Persistent link: https://www.econbiz.de/10009762860
Saved in:
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