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~isPartOf:"Handbook of social media management : value chain and business models in changing media markets"
~source:"econis"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Case study"
~type_genre:"Conference proceedings"
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Konsumentenverhalten
United States
Social Web
39
Social web
39
USA
8
Business model
7
Geschäftsmodell
7
Organisatorischer Wandel
7
Organizational change
7
Branchenentwicklung
6
Internet usage
6
Internetnutzung
6
Sector development
6
Customer integration
5
Deutschland
5
Germany
5
Kundenintegration
5
Benutzerschnittstelle
4
Betriebliche Wertschöpfung
4
Internet
4
User interface
4
Value creation
4
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3
Broadcasting industry
3
Journalism
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Journalismus
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Digital media
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Digitale Medien
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Facebook, Inc.
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Film industry
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Aufsatz im Buch
Case study
Conference proceedings
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English
8
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Albarran, Alan B.
1
Bodoky, Tamas
1
Chan-Olmsted, Sylvia M.
1
Cho, Moonhee
1
Friedrichsen, Mike
1
Ganahl, Richard
1
Ha, Louisa
1
Hu, Xiao
1
Krumsvik, Arne H.
1
Moellinger, Terry
1
Pardo, Alejandro
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Urban, Agnes
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Yim, Mark Yi-cheon
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Handbook of social media management : value chain and business models in changing media markets
The Routledge companion to digital consumption
13
Internet advertising : theory and research
9
Contemporary research in e-branding
8
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
8
The connected customer : the changing nature of consumer and business markets
8
Understanding digital industry : proceedings of the Conference on Managing Digital Industry, Technology and Entrepreneurship (CoMDITE 2019), July 10-11, 2019, Bandung, Indonesia
8
Global consumer behavior
7
Online consumer behavior : theory and research in social media, advertising, and e-tail
7
Strategies and tools for managing connected consumers
7
Transforming gaming and computer simulation technologies across industries
7
Consumer psychology in a social media world
6
Electronic retailing
6
Handbook of research on consumer behavior change and data analytics in the socio-digital era
6
Handbook of research on leveraging consumer psychology for effective customer engagement
6
Handbook of research on the platform economy and the evolution of e-commerce
6
Leveraging consumer behavior and psychology in the digital economy
6
Social media and crisis communication
6
Transforming e-business practices and applications : emerging technologies and concepts
6
Web technologies for commerce and services online
6
Advances in electronic marketing
5
Advertising, promotion, and new media
5
Aspekte der Digitalisierung in Banken
5
Cases on strategic social media utilization in the nonprofit sector
5
Consumer behavior, organizational development, and electronic commerce : emerging issues for advancing modern socioeconomies
5
Contemporary research in e-marketing ; 2
5
Dienstleistungsmanagement und Social Media : Potenziale, Strategien und Instrumente
5
Harvard business review : HBR
5
Interactive Marketing im Web 2.0+ : Konzepte und Anwendungen für ein erfolgreiches Marketingmanagement im Internet
5
Organizations and social networking : utilizing social media to engage consumers
5
Organizing the new industrial economy
5
Proceedings of the IWEMB 2019 : Third International Workshop on Entrepreneurship in Electronic and Mobile Business : Vestfold, Norway, September 30-October 1, 2019
5
Structural equation modeling approaches to e-service adoption
5
The art of digital marketing for fashion and luxury brands : market spaces and marketplaces
5
The changing roles of advertising : [extended versions of papers presented at the 11th ICORIA (International Conference on Research in Advertising) Stockholm, Sweden in June 2012]
5
Wirtschaftsethische Fragen der E-Economy
5
Advances in National Brand and Private Label Marketing : 10th International Conference, 2023
4
Advances in National Brand and Private Label Marketing : Fifth International Conference, 2018
4
Capturing, analyzing, and managing word-of-mouth in the digital marketplace
4
Contemporary issues in social media marketing
4
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ECONIS (ZBW)
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1
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8
of
8
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date (oldest first)
1
The impact of Facebook on news consumption
Urban, Agnes
;
Bodoky, Tamas
- In:
Handbook of social media management : value chain and …
,
(pp. 805-817)
.
2013
Persistent link: https://www.econbiz.de/10009763832
Saved in:
2
Social media involvement among college students and general population : implications to media management
Ha, Louisa
;
Hu, Xiao
- In:
Handbook of social media management : value chain and …
,
(pp. 751-773)
.
2013
Persistent link: https://www.econbiz.de/10009763840
Saved in:
3
Digital Hollywood : how
Internet
and social media are changing the movie business
Pardo, Alejandro
- In:
Handbook of social media management : value chain and …
,
(pp. 327-347)
.
2013
Persistent link: https://www.econbiz.de/10009762868
Saved in:
4
Social media in companies : integrated approach for a social media strategy
Friedrichsen, Mike
- In:
Handbook of social media management : value chain and …
,
(pp. 25-47)
.
2013
Persistent link: https://www.econbiz.de/10009762900
Saved in:
5
Traditional media companies in the US and social media : what's the strategy?
Albarran, Alan B.
;
Moellinger, Terry
- In:
Handbook of social media management : value chain and …
,
(pp. 9-24)
.
2013
Persistent link: https://www.econbiz.de/10009762901
Saved in:
6
The social media war : is Google+ the David to Facebook's Goliath?
Ganahl, Richard
- In:
Handbook of social media management : value chain and …
,
(pp. 513-531)
.
2013
Persistent link: https://www.econbiz.de/10009763153
Saved in:
7
Social networks and media brands : exploring the effect of media brands' perceived social network usage on audience relationship
Chan-Olmsted, Sylvia M.
;
Cho, Moonhee
;
Yim, Mark Yi-cheon
- In:
Handbook of social media management : value chain and …
,
(pp. 737-749)
.
2013
Persistent link: https://www.econbiz.de/10009763845
Saved in:
8
Towards a typology of strategies for user involvement
Krumsvik, Arne H.
- In:
Handbook of social media management : value chain and …
,
(pp. 657-670)
.
2013
Persistent link: https://www.econbiz.de/10009763874
Saved in:
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