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~isPartOf:"Handbook of strategic e-business management"
~isPartOf:"Lecture notes in computer science"
~person:"Dant, Rajiv P."
~source:"econis"
~subject:"Electronic Commerce"
~subject:"Konsumentenverhalten"
~subject:"United States"
~type_genre:"Aufsatz im Buch"
~type_genre:"Aufsatzsammlung"
~type_genre:"Conference proceedings"
~type_genre:"Graue Literatur"
~type_genre:"Konferenzschrift"
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Electronic Commerce
Konsumentenverhalten
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E-commerce
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Market segmentation
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Marktsegmentierung
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Multichannel strategy
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Dant, Rajiv P.
Altmann, Jörn
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Handbook of strategic e-business management
Lecture notes in computer science
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ECONIS (ZBW)
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The role of e-commerce in multi-channel marketing strategy
Brown, James R.
;
Dant, Rajiv P.
- In:
Handbook of strategic e-business management
,
(pp. 467-487)
.
2014
Persistent link: https://www.econbiz.de/10010234033
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