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~isPartOf:"Handbook on place branding and marketing"
~isPartOf:"Rozprawy i studia / Uniwersytet Szczeciński"
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Handbook on place branding and marketing
Rozprawy i studia / Uniwersytet Szczeciński
Journal of business research : JBR
18
Branded spaces : experience enactments and entanglements
13
Journal of marketing management : MM
12
Tourism management : research, policies, practice
10
The journal of product & brand management
8
Marketing theory
7
StadtLandMarke : strategische Markenführung als Erfolgsfaktor im Location-Branding
7
The marketing review
7
International review on public and non-profit marketing
6
Journal of travel and tourism marketing
6
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
6
Strategic place branding methodologies and theory for tourist attraction
6
Urban events, place branding and promotion : place event marketing
6
SpringerLink / Bücher
5
The journal of brand management : an international journal
5
Beiträge von AbsolventInnen des MCI Tourismus zu Entrepreneurship, Marketing und Destinationsmanagement
4
Qualitative market research : an international journal
4
Springer eBook Collection
4
Standortwettbewerb und Tourismus : regionale Erfolgsstrategien
4
Advances in hospitality, tourism, and the services industry (AHTSI) book series
3
Bausteine der Regionalentwicklung
3
Brand research : [an outcome of the second International Conference on Brand Management]
3
International journal of leisure and tourism marketing : IJLTM
3
International journal of wine business research : IJWBR
3
Journal of macromarketing : examining the interactions among markets, marketing, and society
3
Kongresse, Tagungen und Events : Potenziale, Strategien und Trends der Veranstaltungswirtschaft
3
Lebensqualität und Standortattraktivität : Kultur, Mobilität und regionale Marken als Erfolgfaktoren
3
Prace naukowe Uniwersytetu Ekonomicznego we Wrocławiu
3
Public management review
3
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Africa journal of management
2
Annals of tourism research : ATR ; a social sciences journal
2
Arbeitspapiere des Fachgebietes BWL, Marketing
2
Brands and branding
2
Brands and branding geographies
2
Europäische Hochschulschriften / 5
2
Forschung aktuell
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
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International journal of Indian culture and business management : IJICBM
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ECONIS (ZBW)
14
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1
Aspekty rozwoju regionalnego : czynniki, instrumenty, zarządzanie
Rosa, Grażyna
(
ed.
);
Smalec, Agnieszka
(
ed.
)
-
2020
-
Wydanie I
Persistent link: https://www.econbiz.de/10012490188
Saved in:
2
The state of the art : from country-of-origin to strategies for economic development
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 1-21)
.
2017
Persistent link: https://www.econbiz.de/10011685126
Saved in:
3
A strategic spatial planning approach to regional branding : challenges and opportunities
Oliveira, Eduardo
;
Ashworth, Gregory J.
- In:
Handbook on place branding and marketing
,
(pp. 22-40)
.
2017
Persistent link: https://www.econbiz.de/10011685132
Saved in:
4
"Like a pair of worn-out slippers" : place attraction factors among return migrants to peripheral places
Dalsgaard Pedersen, Helle
;
Therkelsen, Anette
- In:
Handbook on place branding and marketing
,
(pp. 56-69)
.
2017
Persistent link: https://www.econbiz.de/10011685139
Saved in:
5
Place brand meaning-making : culture, ethos and habitus
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 73-87)
.
2017
Persistent link: https://www.econbiz.de/10011685144
Saved in:
6
"I love this place" : tourists´ destination brand love
Swanson, Kathryn
;
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 88-107)
.
2017
Persistent link: https://www.econbiz.de/10011685147
Saved in:
7
Programmic authenticity : culinary place branding in Greenland
Askegaard, Søren
;
Kjeldgaard, Dannie
;
Arnould, Eric J.
- In:
Handbook on place branding and marketing
,
(pp. 108-123)
.
2017
Persistent link: https://www.econbiz.de/10011685159
Saved in:
8
Smell it, taste it, hear it, touch it and see it to make sense of this place
Campelo, Adriana
- In:
Handbook on place branding and marketing
,
(pp. 124-144)
.
2017
Persistent link: https://www.econbiz.de/10011685160
Saved in:
9
Multisensory place branding : a manifesto for research
Medway, Dominic
;
Warnaby, Gary
- In:
Handbook on place branding and marketing
,
(pp. 147-159)
.
2017
Persistent link: https://www.econbiz.de/10011685161
Saved in:
10
Place branding and place narratives
Lichrou, Maria
;
Patterson, Maurice
;
O'Malley, Lisa
; …
- In:
Handbook on place branding and marketing
,
(pp. 160-177)
.
2017
Persistent link: https://www.econbiz.de/10011685165
Saved in:
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