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~isPartOf:"Handbook on the economics of the media"
~subject:"Hörfunkwerbung"
~subject:"Konsumentenverhalten"
~type_genre:"Book section"
~type_genre:"Working Paper"
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Hörfunkwerbung
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Advertising
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Handbook on the economics of the media
Kampagnen, Kontakte, Konkurrenz : Potentiale der Radiowerbung
15
Faculty & research / Insead : working paper series
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CESifo working papers
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Wissen schaf(f)t Werbung : [in Gedenken an Marianne Hammerl]
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Working paper / Institut for Markedsøkonomi, Det Erhvervsøkonomiske Fakultet, Aarhus School of Business
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Betriebswirtschaftslehre und Wirtschaftsprüfung : nationale und internationale Entwicklungstendenzen ; Wolfgang Lück zum 60. Geburtstag
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Die Pressemitteilung
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Globalisation : effects on enterprises, employment and government : Tagungsband zur INFER-Jahrestagung 1999
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Gute Regeln oder Wirtschaftslenkung? : Europas neue Herausforderungen ; [Jahrestagung des Wirtschaftspolitischen Ausschusses des Vereins für Socialpolitik, die vom 15. - 17. März 2011 in Goslar stattfand]
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Handbook of media economics ; Volume 1A
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Interaktive Werbung : Marketingkommunikation auf dem Weg ins digitale Zeitalter
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Meddelanden från Svenska Handelshögskolan
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Moderne Methoden der Marktforschung : Kunden besser verstehen
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Room to manoeuvre? : Globalization and policy convergence ; proceedings of a conference held at Queen's University 5 - 6 November 1998
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Rotterdam Institute for Business Economic Studies
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The Routledge companion to advertising and promotional culture
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Theorie und Praxis der Werbung in den Massenmedien
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Economics of advertising : the role of commercial media
Dukes, Anthony
- In:
Handbook on the economics of the media
,
(pp. 107-122)
.
2015
Persistent link: https://www.econbiz.de/10011339823
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