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Beziehungsmarketing
11
Relationship marketing
11
Business network
2
Customer value
2
Deutschland
2
Germany
2
Kundenbindungsprogramm
2
Kundenwert
2
Loyalty program
2
Unternehmensnetzwerk
2
Computer-assisted marketing
1
Controlling
1
Customer integration
1
Dienstleistungssektor
1
Einzelhandel
1
Energiewirtschaft
1
Energy sector
1
Human Resource Management
1
IT-gestütztes Marketing
1
Kundenintegration
1
Leadership
1
Lieferantenmanagement
1
Management control
1
Migros-Genossenschafts-Bund
1
Personalführung
1
Personalmanagement
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Retail trade
1
Schweiz
1
Service industry
1
Supplier relationship management
1
Switzerland
1
Theorie
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Theory
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Article
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11
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Case study
2
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German
11
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Bruhn, Manfred
2
Arpagaus, Christian
1
Backhaus, Christof
1
Bartels, Hans-Albrecht
1
Büttgen, Marion
1
Eggert, Andreas
1
Evanschitzky, Heiner
1
Garnefeld, Ina
1
Georgi, Dominik
1
Graßmann, Burkhard
1
Hadwich, Karsten
1
Hennig-Thurau, Thorsten
1
Lüers, Thomas
1
Michaelis, Manuel
1
Paul, Michael
1
Reinecke, Sven
1
Stock-Homburg, Ruth
1
Woisetschläger, David
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Handbuch Kundenbindungsmanagement
Journal of business research : JBR
647
Journal of retailing and consumer services
582
Industrial marketing management : the international journal for industrial and high-tech firms
406
SpringerLink / Bücher
312
International journal of hospitality management
280
The journal of services marketing
225
The journal of business & industrial marketing
193
The service industries journal
185
Journal of strategic marketing
171
Journal of the Academy of Marketing Science
164
International journal of electronic customer relationship management : IJECRM
140
Journal of marketing
124
International journal of contemporary hospitality management
120
Journal of travel and tourism marketing
118
Journal of service research : JSR
117
Journal of hospitality marketing & management
116
The journal of product & brand management
111
Gabler Edition Wissenschaft
110
Tourism management : research, policies, practice
108
Asia Pacific journal of marketing and logistics
107
The journal of brand management : an international journal
107
Journal of service management
106
Cogent business & management
103
Journal of retailing
103
Psychology & marketing
100
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
99
Marketing intelligence & planning
97
European journal of marketing : EJM
95
Services marketing quarterly
92
Total quality management & business excellence : an official journal of the European Society for Organisational Excellence
86
The international journal of bank marketing : IJBM
85
Journal of marketing management : MM
82
Service business
80
Springer eBook Collection / Business and Economics
79
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
78
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
76
The international review of retail, distribution and consumer research
73
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
72
Journal of financial services marketing : JFSM
70
Business horizons
69
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ECONIS (ZBW)
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