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~isPartOf:"Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM"
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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Kundenbindung im Industriegütermarketing
Backhaus, Klaus
;
Koch, Matthias
;
Mühlfeld-Kerstan, Katrin
- In:
Handbuch Kundenbindungsmanagement : Strategien und …
,
(pp. 235-271)
.
2013
Persistent link: https://www.econbiz.de/10010209552
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