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~isPartOf:"Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden"
~subject:"Marketing management"
~subject:"Mobile business"
~subject:"Relationship marketing"
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Marketing management
Mobile business
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Beziehungsmarketing
3
Kundenbindungsprogramm
3
Loyalty program
3
Deutschland
2
Germany
2
Drogerie
1
Drugstore
1
E. Breuninger GmbH & Co. <Stuttgart>
1
Food retailing
1
Großbritannien
1
Lebensmitteleinzelhandel
1
Tesco Plc <Cheshunt>
1
Textile distribution
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Textilhandel
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United Kingdom
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dm-drogerie markt
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German
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Günther, Swen
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Kracht, Nadine-M.
1
Ohr, Daniel
1
Southworth, Neil
1
Töpfer, Armin
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Handbuch Kundenmanagement : Anforderungen, Prozesse, Zufriedenheit, Bindung und Wert von Kunden
Journal of retailing and consumer services
27
Journal of business research : JBR
19
International journal of hospitality management
13
Journal of the Academy of Marketing Science
12
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
9
The journal of services marketing
8
European journal of marketing : EJM
7
Journal of retailing
7
Journal of travel and tourism marketing
7
Marketing letters : a journal of research in marketing
7
Journal of hospitality marketing & management
6
International journal of contemporary hospitality management
5
International journal of retail & distribution management
5
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
5
The service industries journal
5
Journal of hospitality & tourism research : JHTR ; the professional journal of the Council on Hotel, Restaurant, and Institutional Education
4
Journal of marketing research : JMR
4
Management science : journal of the Institute for Operations Research and the Management Sciences
4
SpringerLink / Bücher
4
The Cornell hospitality quarterly
4
The international review of retail, distribution and consumer research
4
Tourism management : research, policies, practice
4
Asia Pacific journal of marketing and logistics
3
Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
3
Jahrbuch der Absatz- und Verbrauchsforschung
3
Journal of business economics : JBE
3
Journal of consumer research : JCR ; an interdisciplinary bimonthly
3
Journal of financial services marketing : JFSM
3
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
3
Journal of relationship marketing : innovations & enhancements for customer service, relations & satisfaction
3
Administrative Sciences : open access journal
2
Business horizons
2
Central European business review : CEBR
2
Dissertation Series CentER
2
Effektives Customer Relationship Management : Instrumente - Einführungskonzepte - Organisation
2
European journal of marketing
2
European journal of operational research : EJOR
2
Gabler Edition Wissenschaft
2
Handbuch Kundenbindungsmanagement
2
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ECONIS (ZBW)
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Erfolgreiche Strategien zur Kundenbindung bei TESCO
Southworth, Neil
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 705-718)
.
2008
Persistent link: https://www.econbiz.de/10003708677
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2
Wirkung der Payback-Karte auf die Bindung und Loyalität der Kunden von Drogerieprodukten : Ergebnisse einer empirischen Analyse
Kracht, Nadine-M.
;
Günther, Swen
;
Töpfer, Armin
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 719-736)
.
2008
Persistent link: https://www.econbiz.de/10003708685
Saved in:
3
Kundenbindungsmanagement im Bekleidungshandel : das Breuninger-Konzept
Ohr, Daniel
- In:
Handbuch Kundenmanagement : Anforderungen, Prozesse, …
,
(pp. 737-753)
.
2008
Persistent link: https://www.econbiz.de/10003708692
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