//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele"
~person:"Franses, Philip Hans"
~person:"Tapp, Alan"
~person:"Wirtz, Bernd W."
~subject:"Direct marketing"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject:"Marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Direct marketing
Brand management
1
Direktmarketing
1
Markenführung
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Aufsatz im Buch
1
Book section
1
Language
All
German
1
Author
All
Franses, Philip Hans
Tapp, Alan
Wirtz, Bernd W.
Baumgarth, Carsten
1
Pannenbäcker, Verena
1
Schmidt, Marco
1
Published in...
All
Handbuch Markenkommunikation : Grundlagen, Konzepte, Fallbeispiele
ERIM report series research in management
5
ERIM Report Series Reference
2
Always learning
1
Handbuch Kommunikation : Grundlagen, innovative Ansätze, praktische Umsetzungen
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of behavioral and experimental economics
1
Journal of marketing research : JMR
1
Lehrbuch
1
Rotterdam Institute for Business Economic Studies
1
Rotterdams Instituut voor Bedrijfseconomische Studies : RIBES
1
more ...
less ...
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Marke und Direktkommunikation
Wirtz, Bernd W.
;
Pannenbäcker, Verena
- In:
Handbuch Markenkommunikation : Grundlagen, Konzepte, …
,
(pp. 231-245)
.
2008
Persistent link: https://www.econbiz.de/10003694026
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->