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~isPartOf:"Handbuch Multi-Channel-Marketing"
~isPartOf:"International journal of production economics"
~isPartOf:"Journal of marketing channels : ... distribution systems, strategy, and management"
~isPartOf:"Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey"
~isPartOf:"Omega : the international journal of management science"
~person:"Erdem, Sabri"
~subject:"Consumer behaviour"
~subject:"Contract"
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Handbuch Multi-Channel-Marketing
International journal of production economics
Journal of marketing channels : ... distribution systems, strategy, and management
Managing customer experiences in an omnichannel world : melody of online and offline environments in the customer journey
Omega : the international journal of management science
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Omni-channel strategy in the framework of the search engines
Gultekin, Beyza
;
Erdem, Sabri
- In:
Managing customer experiences in an omnichannel world : …
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(pp. 211-232)
.
2021
Persistent link: https://www.econbiz.de/10012492390
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