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~isPartOf:"Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle"
~isPartOf:"Psychology & marketing"
~subject:"Produktgestaltung"
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Psychology & marketing
Multisensory packaging : designing new product experiences
6
Journal of business research : JBR
4
Journal of international consumer marketing
4
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Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022
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CSR und Produktmanagement : langfristige Wettbewerbsvorteile durch nachhaltige Produkte
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Human factors and ergonomics in consumer product design : uses and applications
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The effects of packaging design of private brands on consumers' responses
Hwang, Jiyoung
;
Kim, Soojin
- In:
Psychology & marketing
39
(
2022
)
4
,
pp. 777-796
Persistent link: https://www.econbiz.de/10013165441
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Design und Verpackung
Koppelmann, Udo
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 119-139)
.
2007
Persistent link: https://www.econbiz.de/10003510453
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