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~isPartOf:"Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle"
~person:"Homburg, Christian"
~person:"Loureiro, Sandra Maria Correia"
~subject:"Consumer behaviour"
~subject:"Customer satisfaction"
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Customer satisfaction
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Homburg, Christian
Loureiro, Sandra Maria Correia
Koschate, Nicole
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Handbuch Produktmanagement : Strategieentwicklung - Produktplanung - Organisation - Kontrolle
Reihe: Wissenschaftliche Arbeitspapiere / W / Institut für Marktorientierte Unternehmensführung, Universität Mannheim
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Journal of promotion management : innovations in planning and applied research
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Journal of retailing and consumer services
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Kundenzufriedenheit : Konzepte - Methoden - Erfahrungen
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Journal of marketing
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Journal of the Academy of Marketing Science
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Die Betriebswirtschaft : DBW
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Handbuch Kundenbindungsmanagement : Strategien und Instrumente für ein erfolgreiches CRM
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International journal of hospitality management
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Cogent business & management
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E-business : state of the art of ICT based challenges and solutions
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International journal of business and globalisation : IJBG
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International journal of business performance management
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International journal of retail and distribution management
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International journal of wine business research : IJWBR
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Journal of hospitality marketing & management
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Journal of research in interactive marketing : interactive marketing and computer-mediated communication
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Journal of service management
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Journal of strategic marketing
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Journal of travel and tourism marketing
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Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
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Kompetenz in Wissenschaft & Management
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Marketing : ZFP ; journal of research and management
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Reihe: Management-Know-how / M : praxisnah und aktuell
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The journal of brand management : an international journal
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The journal of product & brand management
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Vertrieb : Verkäufer führen - Umsatz machen
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World review of entrepreneurship, management and sustainable development
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Kundenzufriedenheit und Kundenbindung
Homburg, Christian
;
Koschate, Nicole
- In:
Handbuch Produktmanagement : Strategieentwicklung - …
,
(pp. 843-867)
.
2007
Persistent link: https://www.econbiz.de/10003511072
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