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~isPartOf:"Handbuch Unternehmenskommunikation"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of public economics"
~person:"Nelson, Michelle R."
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Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.
;
Park, Jiwoo
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
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