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~isPartOf:"Handbuch Unternehmenskommunikation"
~isPartOf:"Journal of business ethics : JOBE"
~isPartOf:"Journal of public economics"
~subject:"Öffentlichkeitsarbeit"
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Öffentlichkeitsarbeit
Communication media
32
Kommunikationsmedien
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Handbuch Unternehmenskommunikation
Journal of business ethics : JOBE
Journal of public economics
Journal of communication management : an international journal
16
Corporate communications : an international journal
11
Corporate reputation review : an international journal
5
Personalisierung der Organisationskommunikation : theoretische Zugänge, Empirie und Praxis
5
The global public relations handbook : theory, research, and practice
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Studies and scientific researches / Faculty of Economic Sciences, Centre for Economic Studies and Research, "Vasile Alecsandri University of Bacau"
3
Academy of Management journal : AMJ
2
Advances in media, entertainment, and the arts (AMEA) book series
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Asia-Pacific journal of accounting & economics : publication of the City University of Hong Kong and National Taiwan University
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ECB Working Paper
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European research studies
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Exploring public relations
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Journal of applied corporate finance : JACF
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Journal of financial reporting : a publication of the Financial Accounting and Reporting Section of the American Accounting Association
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Journal of global scholars of marketing science : bridging Asia and the world ; JGSMS
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Journal of management
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Journal of sport management : the official journal of the North American Society of Sport Management
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Management information systems : mis quarterly
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Public Relations : ein Handbuch
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Public relations research : European and international perspectives and innovations ; [this book has been published as a Festschrift for Prof. Dr. Günter Bentele, University of Leipzig, on the occasion of his 60th birthday in March 2008]
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
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Unternehmenskommunikation : Kommunikationsmanagement aus Sicht der Unternehmensführung
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APSA 2010 Annual Meeting Paper
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Accounting, auditing & accountability journal
1
Accounting, organizations and society : an international journal devoted to the behavioural, organizational and social aspects of accounting
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Acta oeconomica Pragensia : vědecký časopis Vysoke Školy Ekonomické v Praze
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Advances in multimedia and interactive technologies (AMIT) book series
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ECONIS (ZBW)
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Publicity as covert marketing? : the role of persuasion knowledge and ethical perceptions on beliefs and credibility in a video news release story
Nelson, Michelle R.
;
Park, Jiwoo
- In:
Journal of business ethics : JOBE
130
(
2015
)
2
,
pp. 327-341
Persistent link: https://www.econbiz.de/10011337130
Saved in:
2
Kommunikation und Medien: Grundbegriffe, Theorien und Konzepte
Scheufele, Bertram
- In:
Handbuch Unternehmenskommunikation
,
(pp. 89-122)
.
2007
Persistent link: https://www.econbiz.de/10003440835
Saved in:
3
Pressearbeit: gute Geschäfte auf Gegenseitigkeit
Schulz-Bruhdoel, Norbert
- In:
Handbuch Unternehmenskommunikation
,
(pp. 399-418)
.
2007
Persistent link: https://www.econbiz.de/10003441223
Saved in:
4
Kommunikation mit dem Kunden: Marken-PR und Produkt-PR als Instrumente der Marktkommunikation
Szyszka, Peter
- In:
Handbuch Unternehmenskommunikation
,
(pp. 741-756)
.
2007
Persistent link: https://www.econbiz.de/10003441807
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