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~isPartOf:"Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln"
~isPartOf:"International journal of electronic commerce : IJEC"
~person:"Huang, Liqiang"
~subject:"Advertising effects"
~subject:"Deutschland"
~subject:"Online-Handel"
~type_genre:"Aufsatz in Zeitschrift"
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Handel im Fokus : aus dem Instituts für Handelsforschung an der Universität zu Köln
International journal of electronic commerce : IJEC
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
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Helpfulness of online product reviews as seen by consumers : source and content features
Li, Mengxiang
;
Huang, Liqiang
;
Tan, Chuan-hoo
;
Wei, Kwok Kee
- In:
International journal of electronic commerce : IJEC
17
(
2012/13
)
4
,
pp. 101-136
Persistent link: https://www.econbiz.de/10009767389
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