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~isPartOf:"Handelsforschung"
~person:"Draganska, Michaela"
~person:"Jensen, Paul H."
~person:"Sattler, Henrik"
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Der Wert von Handelsmarken : eine empirische Analyse
Sattler, Henrik
- In:
Handelsforschung
13
(
1998
),
pp. 433-450
Persistent link: https://www.econbiz.de/10001249972
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