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~isPartOf:"Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik"
~isPartOf:"Journal of marketing management : MM"
~isPartOf:"Schriftenreihe Studien zum Konsumentenverhalten"
~isPartOf:"SpringerLink / Bücher"
~person:"Liu, Tsung-Chi"
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Liu, Tsung-Chi
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Handelsmarken : Entwicklungstendenzen und Zukunftsperspektiven der Handelsmarkenpolitik
Journal of marketing management : MM
Schriftenreihe Studien zum Konsumentenverhalten
SpringerLink / Bücher
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ECONIS (ZBW)
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Factors affecting attitudes toward private lables and promoted brands
Liu, Tsung-Chi
;
Wang, Chung-Yu
- In:
Journal of marketing management : MM
24
(
2008
)
3/4
,
pp. 283-298
Persistent link: https://www.econbiz.de/10003710265
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