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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Information systems research : ISR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Hosanagar, Kartik"
~person:"Liu, De"
~person:"Lohtia, Ritu"
~subject:"Advertising"
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Hosanagar, Kartik
Liu, De
Lohtia, Ritu
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Harvard business review : HBR
Information systems research : ISR
International journal of electronic marketing and retailing : IJEMR
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Management science : journal of the Institute for Operations Research and the Management Sciences
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Measuring the value of recommendation links on product demand
Kumar, Anuj
;
Hosanagar, Kartik
- In:
Information systems research : ISR
30
(
2019
)
3
,
pp. 819-838
Persistent link: https://www.econbiz.de/10012118891
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2
The impact of advertising, trustworthiness, and valence on the effectiveness of blogs
Lohtia, Ritu
;
Donthu, Naveen
;
Guillory, Monica D.
- In:
International journal of electronic marketing and …
5
(
2012/13
)
4
,
pp. 317-339
Persistent link: https://www.econbiz.de/10010394749
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