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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of Indian culture and business management : IJICBM"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Sahrma, Smita"
~subject:"India"
~type_genre:"Aufsatz in Zeitschrift"
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Beziehungsmarketing
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Consumer behaviour
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Harvard business review : HBR
International journal of Indian culture and business management : IJICBM
International journal of electronic marketing and retailing : IJEMR
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Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
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