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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"International journal of internet marketing and advertising : IJIMA"
~isPartOf:"Journal of marketing"
~person:"Ben Yahia, Imene"
~subject:"Internet marketing"
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Internet marketing
Online-Marketing
2
Social Web
2
Social web
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social media
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Celebrity endorsement
1
Celebrity-Werbung
1
Erfolgsfaktor
1
Luxury goods
1
Luxusgüter
1
Success factor
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celebrity
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endorsement
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failure factors
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influencer marketing
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qualitative study
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Ben Yahia, Imene
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
International journal of internet marketing and advertising : IJIMA
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Comparing the effectiveness of social media endorsers for mass and luxury markets
Ben Yahia, Imene
;
Al-Mudahka, Lolwah
- In:
International journal of internet marketing and …
18
(
2023
)
2/3
,
pp. 202-219
Persistent link: https://www.econbiz.de/10014318258
Saved in:
2
Success and failure factors of social media integration : insights from business experience
Al-Essa, Maha
;
Ben Yahia, Imene
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 118-129
Persistent link: https://www.econbiz.de/10012036990
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