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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of promotion management : innovations in planning and applied research"
~isPartOf:"SpringerLink / Bücher"
~type_genre:"Article in journal"
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Search: subject_exact:"Search engine marketing"
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Internet marketing
224
Online-Marketing
224
Consumer behaviour
131
Konsumentenverhalten
131
Social Web
122
Social web
122
Advertising effects
59
Werbewirkung
59
Brand management
54
Markenführung
54
Viral marketing
51
Virales Marketing
51
Advertising
50
Werbung
50
Beziehungsmarketing
48
Relationship marketing
48
social media
43
Online retailing
41
Online-Handel
41
E-commerce
40
Electronic Commerce
40
Brand image
26
Markenimage
26
Website
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Katona, Zsolt
4
Loureiro, Sandra Maria Correia
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Kannan, P. K.
3
Narayanan, Sridhar
3
Sarmento, Eduardo Moraes
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
2
Becker, Maren
2
Bleier, Alexander
2
Brooks, Gillian
2
Cazier, Joseph A.
2
Donthu, Naveen
2
Feng, Yang
2
Goldsmith, Ronald E.
2
Grewal, Dhruv
2
Guerreiro, João Pedro Silva Martins
2
Guillory, Monica D.
2
Hazari, Sunil
2
Heiens, Richard A.
2
Herhausen, Dennis
2
Hou, Jianwei
2
Ibrahim, Blend
2
Janakiraman, Ramkumar
2
Kim, Eunyoung
2
Kim, Mikyoung
2
Kishore, Amit
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Lohtia, Ritu
2
Mathur, Manisha
2
Moe, Wendy W.
2
Narayanaswamy, Ravi
2
Palmatier, Robert W.
2
Reinartz, Werner J.
2
Rita, Paulo
2
Roblek, Vasja
2
Schweidel, David A.
2
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of promotion management : innovations in planning and applied research
SpringerLink / Bücher
Journal of business research : JBR
320
International journal of internet marketing and advertising : IJIMA
198
Journal of retailing and consumer services
182
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
132
International journal of advertising : the review of marketing communications
118
Journal of advertising research
114
Journal of marketing communications
112
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
106
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
100
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
91
Information systems research : ISR
86
International journal of hospitality management
86
Management science : journal of the Institute for Operations Research and the Management Sciences
84
Journal of internet commerce
78
Tourism management : research, policies, practice
76
Technological forecasting & social change : an international journal
73
Industrial marketing management : the international journal for industrial and high-tech firms
69
International journal of advertising : the quarterly review of marketing communications
65
Electronic commerce research
64
Cogent business & management
61
Journal of management information systems : JMIS
60
International journal of technology marketing : IJTMkt
59
Business horizons
57
Psychology & marketing
56
Journal of promotion management : JPM
55
The journal of product & brand management
55
Journal of travel research : a quarterly publication of the Travel and Tourism Research Association
54
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
52
Journal of electronic commerce research : JECR
49
Journal of travel and tourism marketing
49
International journal of e-business research : an official publication of the Information Resources Management Association
46
Journal of marketing management : MM
46
International journal of contemporary hospitality management
45
Journal of hospitality marketing & management
45
International journal of business information systems : IJBIS
44
Journal of marketing research : JMR
44
Marketing intelligence & planning
44
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ECONIS (ZBW)
224
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41
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
42
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
43
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
44
Effects of instagram user-generated content on travel inspiration and planning : an extended model of technology acceptance
Zhou, Lijie
;
Xue, Fei
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 239-260
Persistent link: https://www.econbiz.de/10012821541
Saved in:
45
Mavens at work : brand commitment and the moderating role of market mavens on social media engagement
Goldring, Deborah
;
Gong, Baiyun
;
Gironda, John T.
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 261-287
Persistent link: https://www.econbiz.de/10012821542
Saved in:
46
Impact of beauty vlogger's credibility and popularity on ewom sharing intention : the mediating role of parasocial interaction
Manchanda, Parul
;
Arora, Nupur
;
Sethi, Vaishali
- In:
Journal of promotion management : innovations in …
28
(
2022
)
3
,
pp. 379-412
Persistent link: https://www.econbiz.de/10012821548
Saved in:
47
The effects of brand involvement and messaging strategy on user responses
Cho, Su Yeon
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 42-59
Persistent link: https://www.econbiz.de/10012801955
Saved in:
48
Social media marketing activities and brand loyalty : a meta-analysis examination
Ibrahim, Blend
- In:
Journal of promotion management : innovations in …
28
(
2022
)
1
,
pp. 60-90
Persistent link: https://www.econbiz.de/10012801956
Saved in:
49
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
Saved in:
50
Digital luxury retailing and the COVID-19 pandemic : a qualitative study
Colella, Giuseppe
;
Amatulli, Cesare
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 157-189
Persistent link: https://www.econbiz.de/10013255647
Saved in:
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