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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~isPartOf:"Journal of retailing and consumer services"
~person:"Herhausen, Dennis"
~subject:"Internet marketing"
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Online-Marketing
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de-escalation
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message dynamics
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Herhausen, Dennis
Dwivedi, Yogesh Kumar
4
Katona, Zsolt
4
Rana, Nripendra P.
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Wilbur, Kenneth C.
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3
Hou, Jianwei
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of retailing and consumer services
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing research
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Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
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