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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Aaker, David A."
~person:"Bleier, Alexander"
~subject:"Advertising"
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Aaker, David A.
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International journal of electronic marketing and retailing : IJEMR
Journal of marketing
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Causes of irritation in advertising
Aaker, David A.
;
Bruzzone, Donald E.
- In:
Journal of marketing
49
(
1985
)
2
,
pp. 47-57
Persistent link: https://www.econbiz.de/10001784458
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