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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Akroush, Mamoun N."
~person:"Becker, Maren"
~person:"Bleier, Alexander"
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Internet marketing
5
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Consumer behaviour
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Advertising
2
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2
Beziehungsmarketing
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Akroush, Mamoun N.
Becker, Maren
Bleier, Alexander
Katona, Zsolt
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Wilbur, Kenneth C.
4
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3
Jerath, Kinshuk
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Kannan, P. K.
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Business process management journal
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of retailing
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Journal of the Academy of Marketing Science
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Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
5
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1
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
2
The effect of content on zapping in TV advertising
Becker, Maren
;
Scholdra, Thomas P.
;
Berkmann, Manuel
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 275-297
Persistent link: https://www.econbiz.de/10014245090
Saved in:
3
Does it pay to be real? : understanding authenticity in TV advertising
Becker, Maren
;
Wiegand, Nico
;
Reinartz, Werner J.
- In:
Journal of marketing
83
(
2019
)
1
,
pp. 24-50
Persistent link: https://www.econbiz.de/10012175827
Saved in:
4
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
5
The relationship between the e-marketing mix strategies and organisational performance : an empirical investigation of international organisations in Jordan
Akroush, Mamoun N.
;
Nuseir, Mohammed T.
;
Asoub, Ashraf N.
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 317-351
Persistent link: https://www.econbiz.de/10003863799
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