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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Akroush, Mamoun N."
~person:"Bleier, Alexander"
~person:"Grewal, Dhruv"
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Internet marketing
5
Online-Marketing
5
Social Web
4
Social web
4
Beziehungsmarketing
3
Consumer behaviour
3
Konsumentenverhalten
3
Relationship marketing
3
Brand management
2
Markenführung
2
Beschwerdemanagement
1
Complaint management
1
Data Mining
1
Data mining
1
E-commerce
1
Einzelhandel
1
Electronic Commerce
1
Internet
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Jordan
1
Jordanien
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Marketing management
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Marketingmanagement
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Multinationales Unternehmen
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Online retailing
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Online-Handel
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Retail trade
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Taguchi design
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Transnational corporation
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Viral marketing
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Virales Marketing
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Website
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brand familiarity
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content customization
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de-escalation
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digital service recovery
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influencer indegree
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influencer marketing
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inverted U-shape
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message dynamics
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Akroush, Mamoun N.
Bleier, Alexander
Grewal, Dhruv
Katona, Zsolt
4
Wilbur, Kenneth C.
4
Gordon, Brett R.
3
Jerath, Kinshuk
3
Narayanan, Sridhar
3
Shin, Jiwoong
3
Stephen, Andrew T.
3
Al-Adwan, Ahmad Samed
2
Becker, Maren
2
Brooks, Gillian
2
Cazier, Joseph A.
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Donthu, Naveen
2
Goldsmith, Ronald E.
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Guillory, Monica D.
2
Heiens, Richard A.
2
Herhausen, Dennis
2
Hou, Jianwei
2
Kannan, P. K.
2
Lohtia, Ritu
2
Moe, Wendy W.
2
Narayanaswamy, Ravi
2
Palmatier, Robert W.
2
Reinartz, Werner J.
2
Roblek, Vasja
2
Schweidel, David A.
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Sharma, Varinder M.
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Swilley, Esther
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Teets, Jay M.
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Teixeira, Thales
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Abou-Elgheit, Emad
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Acharyulu, G. V. R. K.
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of the Academy of Marketing Science
4
Journal of retailing
3
Business process management journal
1
International journal of internet marketing and advertising : IJIMA
1
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
1
Journal of consumer research : JCR ; an interdisciplinary bimonthly
1
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
1
Journal of marketing education : JME
1
Journal of marketing research
1
Marketing science : the marketing journal of the Institute for Operations Research and the Management Sciences
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ECONIS (ZBW)
5
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1
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5
of
5
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
Creating effective online customer experiences
Bleier, Alexander
;
Harmeling, Colleen M.
;
Palmatier, …
- In:
Journal of marketing
83
(
2019
)
2
,
pp. 98-119
Persistent link: https://www.econbiz.de/10012175912
Saved in:
4
Detecting, preventing, and mitigating online firestorms in brand communities
Herhausen, Dennis
;
Ludwig, Stephan
;
Grewal, Dhruv
; …
- In:
Journal of marketing
83
(
2019
)
3
,
pp. 1-21
Persistent link: https://www.econbiz.de/10012175971
Saved in:
5
The relationship between the e-marketing mix strategies and organisational performance : an empirical investigation of international organisations in Jordan
Akroush, Mamoun N.
;
Nuseir, Mohammed T.
;
Asoub, Ashraf N.
; …
- In:
International journal of electronic marketing and …
2
(
2008/09
)
4
,
pp. 317-351
Persistent link: https://www.econbiz.de/10003863799
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