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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Carrete-Lucero, Lorena de la Paz"
~subject:"Markenführung"
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Marketing Communications and Brand Development in Emerging Economies Volume I : Contemporary and Future Perspectives
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Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
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