//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Ho-Dac, Nga N."
~subject:"Markenführung"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"Search engine marketing"
Narrow search
Delete all filters
| 5 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Brand image
1
Brand management
1
Consumer behaviour
1
Internet marketing
1
Konsumentenverhalten
1
Markenimage
1
Online retailing
1
Online-Handel
1
Online-Marketing
1
Social Web
1
Social web
1
Viral marketing
1
Virales Marketing
1
brand equity
1
category maturity
1
online customer reviews
1
user-generated content
1
word of mouth
1
more ...
less ...
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
English
1
Author
All
Ho-Dac, Nga N.
Brooks, Gillian
2
Al-Adwan, Ahmad Samed
1
Ali, Omar
1
Arroyo, Pilar
1
Barwise, Patrick
1
Bhattacharyya, Siddhartha
1
Bleier, Alexander
1
Carrete-Lucero, Lorena de la Paz
1
Carson, Stephen J.
1
Castillo, Gricel
1
Cavanaugh, Lisa A.
1
Chabuk, Timur
1
Chauhan, Sandeep
1
Chen, Lihong
1
Dahl, Darren W.
1
Deshmukh, Siddharth
1
Edeling, Alexander
1
Emrich, Oliver
1
Ersoy, Ayse Begum
1
Gautam, Vikas
1
Gensler, Sonja
1
Grewal, Dhruv
1
Hennig-Thurau, Thorsten
1
Herhausen, Dennis
1
Holt, Douglas B.
1
Huang, Ming-Hui
1
Hughes, Christian
1
Jacob, Jayanth
1
Janmohammadi, Mahshid
1
John, Ansey
1
John, Leslie K.
1
Kishore, Amit
1
Kupfer, Ann-Kristin
1
Kübler, Raoul
1
Leeflang, Peter
1
Ludwig, Stephan
1
MacInnis, Deborah J.
1
Majumdar, Sudipa
1
Malhotra, Pankhuri
1
more ...
less ...
Published in...
All
Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The effects of positive and negative online customer reviews : do brand strength and category maturity matter?
Ho-Dac, Nga N.
;
Carson, Stephen J.
;
Moore, William L.
- In:
Journal of marketing
77
(
2013
)
6
,
pp. 37-53
Persistent link: https://www.econbiz.de/10010203377
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->