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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~person:"Jacob, Jayanth"
~subject:"Markenführung"
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Markenführung
Brand image
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Consumer behaviour
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E-commerce
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Electronic Commerce
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Indien
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PLS-SEM
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Vertriebsweg
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channel extension
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mediation effects
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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