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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~isPartOf:"Journal of marketing"
~subject:"Markenführung"
~subject:"Relationship marketing"
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Search: subject_exact:"Search engine marketing"
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Markenführung
Relationship marketing
Internet marketing
147
Online-Marketing
147
Consumer behaviour
77
Konsumentenverhalten
77
Social Web
68
Social web
68
E-commerce
37
Electronic Commerce
37
Online retailing
37
Online-Handel
37
Viral marketing
37
Virales Marketing
37
Beziehungsmarketing
32
Brand management
25
social media
22
Advertising effects
21
Werbewirkung
21
Advertising
17
Werbung
17
Website
16
Einzelhandel
15
Retail trade
15
Confidence
14
USA
14
Vertrauen
14
United States
13
Marketing management
12
Marketingmanagement
12
Brand image
11
Internet
11
Markenimage
11
Customer satisfaction
9
Kundenzufriedenheit
9
Mobile communications
7
Mobilkommunikation
7
e-commerce
7
Brand
6
India
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Al-Adwan, Ahmad Samed
2
Bleier, Alexander
2
Brooks, Gillian
2
Grewal, Dhruv
2
Herhausen, Dennis
2
Acharyulu, G. V. R. K.
1
Akrimi, Yosra
1
Alhorani, Alaa
1
Ali, Omar
1
Angriawan, Arifin
1
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1
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1
Awan, Tahir Mumtaz
1
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1
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1
Bezawada, Ram
1
Bhattacharyya, Siddhartha
1
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1
Carrete-Lucero, Lorena de la Paz
1
Carson, Stephen J.
1
Castillo, Gricel
1
Cavanaugh, Lisa A.
1
Cazier, Joseph A.
1
Chabuk, Timur
1
Chauhan, Sandeep
1
Chen, Alex Fei-long
1
Chen, Lihong
1
Cheng, Julian Ming Sung
1
Constantinides, Efthymios
1
Cummings, Krista Hill
1
Dahl, Darren W.
1
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1
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1
Edeling, Alexander
1
Ellonen, Hanna-Kaisa
1
Emrich, Oliver
1
Ersoy, Ayse Begum
1
Fatima, Tayyba
1
Freeman, Karen
1
Gautam, Vikas
1
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
Journal of marketing
Journal of business research : JBR
113
Journal of retailing and consumer services
71
International journal of internet marketing and advertising : IJIMA
67
Journal of interactive marketing : a quarterly publication from the Direct Marketing Educational Foundation
47
The journal of product & brand management
46
Journal of research in interactive marketing : interactive marketing and computer-mediated communication
44
The journal of brand management : an international journal
38
Journal of marketing communications
33
Journal of promotion management : innovations in planning and applied research
32
Industrial marketing management : the international journal for industrial and high-tech firms
28
International journal of advertising : the review of marketing communications
27
Marketing intelligence & planning
26
Journal of internet commerce
25
Business horizons
23
Journal of strategic marketing
20
Cogent business & management
19
Journal of promotion management : JPM
18
SpringerLink / Bücher
18
Tourism management : research, policies, practice
18
Journal of advertising research
17
Journal of marketing management : JMM ; journal of the Academy of Marketing
17
Journal of the Academy of Marketing Science
17
Journal of marketing management : MM
16
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
15
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
15
International journal of technology marketing : IJTMkt
15
Asia Pacific journal of marketing and logistics
14
International journal of hospitality management
14
Psychology & marketing
14
Social Branding : Strategien - Praxisbeispiele - Perspektiven
14
Technological forecasting & social change : an international journal
14
European journal of marketing : EJM
13
Information & management : the internat. journal of management processes and systems ; journal of IFIP Users Group
13
International journal of e-business research : an official publication of the Information Resources Management Association
13
Journal of global marketing
13
Journal of fashion marketing and management
12
The service industries journal
12
International journal of business information systems : IJBIS
11
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ECONIS (ZBW)
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1
Complaint de-escalation strategies on social media
Herhausen, Dennis
;
Grewal, Lauren
;
Cummings, Krista Hill
; …
- In:
Journal of marketing
87
(
2023
)
2
,
pp. 210-231
Persistent link: https://www.econbiz.de/10014245084
Saved in:
2
Finding goldilocks influencers : how follower count drives social media engagement
Wies, Simone
;
Bleier, Alexander
;
Edeling, Alexander
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 383-405
Persistent link: https://www.econbiz.de/10014245099
Saved in:
3
A meta-analysis of the effects of brands' owned social media on social media engagement and sales
Liadeli, Georgia
;
Sotgiu, Francesca
;
Verlegh, Peeter
- In:
Journal of marketing
87
(
2023
)
3
,
pp. 406-427
Persistent link: https://www.econbiz.de/10014245120
Saved in:
4
For shame! : socially unacceptable brand mentions on social media motivate consumer disengagement
Villanova, Daniel
;
Matherly, Ted
- In:
Journal of marketing
88
(
2024
)
2
,
pp. 61-78
Persistent link: https://www.econbiz.de/10014582897
Saved in:
5
Developing brand relationships through social media communication : a cross-cultural comparison
Thanasi-Boçe, Marsela
;
Ali, Omar
;
Ersoy, Ayse Begum
- In:
International journal of electronic marketing and …
14
(
2023
)
4
,
pp. 351-370
Persistent link: https://www.econbiz.de/10014440772
Saved in:
6
Determinants of customer relationship building on digital healthcare networks : an extension of social media engagement theory from emerging market context
Suggala, Susmita
;
Pathak, Bharati
;
Thomas, Sujo
- In:
International journal of electronic marketing and …
14
(
2023
)
2
,
pp. 123-138
Persistent link: https://www.econbiz.de/10014310001
Saved in:
7
Impact of social media marketing on purchasing intentions of luxury brands : the case of millennial consumers in the UAE
John, Ansey
;
Pujari, Vijay
;
Majumdar, Sudipa
- In:
International journal of electronic marketing and …
14
(
2023
)
3
,
pp. 275-293
Persistent link: https://www.econbiz.de/10014310039
Saved in:
8
Finding the optimal social media marketing mix to drive customer attraction and sales performance : an exploratory study
Narayanaswamy, Ravi
;
Heiens, Richard A.
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 65-82
Persistent link: https://www.econbiz.de/10012695457
Saved in:
9
Do health-brand fan pages satisfy their consumers' desires?
Castillo, Gricel
;
Carrete-Lucero, Lorena de la Paz
; …
- In:
International journal of electronic marketing and …
13
(
2022
)
1
,
pp. 83-104
Persistent link: https://www.econbiz.de/10012695459
Saved in:
10
Twenty years of online customer experience : a bibliometric review and research agenda
Goyal, Mehak
;
Deshwal, Pankaj
- In:
International journal of electronic marketing and …
13
(
2022
)
2
,
pp. 137-156
Persistent link: https://www.econbiz.de/10013255646
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