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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~language:"eng"
~person:"Sah, Ash N."
~person:"Sahrma, Smita"
~subject:"India"
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India
Consumer behaviour
2
Indien
2
Internet marketing
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Konsumentenverhalten
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Online-Marketing
2
Beziehungsmarketing
1
Customer satisfaction
1
Data protection
1
Datenschutz
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Dienstleistungsqualität
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E-commerce
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Electronic Commerce
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Innovation adoption
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Innovationsakzeptanz
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Kundenzufriedenheit
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Online retailing
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Online-Handel
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Relationship marketing
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Service quality
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Social Web
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Social network
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Social relations
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Social web
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Soziale Beziehungen
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Soziales Netzwerk
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TAM
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Viral marketing
1
Virales Marketing
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Website
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consumer engagement
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customer satisfaction
1
electronic word of mouth communication
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marketing communication
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online retailing
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online shopping
1
perceived ease of use
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perceived usefulness
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social networking sites
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social relationships
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Sah, Ash N.
Sahrma, Smita
Chaudhuri, Ranjan
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Gupta, Nimit
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Jacob, Jayanth
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Khare, Arpita
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Kiran, Ravi
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Murugan, Nithya
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Rakesh, Sapna
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Rehman, Asad
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Tandon, Urvashi
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Harvard business review : HBR
International journal of electronic marketing and retailing : IJEMR
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ECONIS (ZBW)
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Impact of social relationships on electronic word of mouth in social networking sites : a study of Indian social network users
Sahrma, Smita
;
Rehman, Asad
- In:
International journal of electronic marketing and …
8
(
2017
)
2
,
pp. 93-115
Persistent link: https://www.econbiz.de/10011796485
Saved in:
2
Analysing the complexities of website functionality, perceived ease of use and perceived usefulness on customer satisfaction of online shoppers in India
Tandon, Urvashi
;
Kiran, Ravi
;
Sah, Ash N.
- In:
International journal of electronic marketing and …
7
(
2016
)
2
,
pp. 115-140
Persistent link: https://www.econbiz.de/10011643577
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