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~isPartOf:"Harvard business review : HBR"
~isPartOf:"International journal of electronic marketing and retailing : IJEMR"
~person:"Murugan, Nithya"
~subject:"E-commerce"
~subject:"Markenartikel"
~subject:"Markenimage"
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A brand view on the user acceptance of mobile apps : an evidence from India in the multi-channel context
Murugan, Nithya
;
Jacob, Jayanth
- In:
International journal of electronic marketing and …
10
(
2019
)
2
,
pp. 95-117
Persistent link: https://www.econbiz.de/10012036988
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