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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing analytics : JMA"
~person:"Sohail, M. Sadiq"
~subject:"Brand love"
~subject:"Customer retention"
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Understanding consumer engagement in online brand communities : an application of self-expansion theory
Sohail, M. Sadiq
- In:
Journal of marketing analytics : JMA
11
(
2023
)
1
,
pp. 69-81
Persistent link: https://www.econbiz.de/10014250038
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