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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~language:"dan"
~language:"eng"
~subject:"Innovationsmanagement"
~subject:"Markenführung"
~subject:"Personalmanagement"
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Subject
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Innovationsmanagement
Markenführung
Personalmanagement
Consumer behaviour
290
Konsumentenverhalten
290
USA
249
United States
249
Brand management
236
Marketing management
220
Marketingmanagement
220
Strategic management
170
Strategisches Management
170
Relationship marketing
168
Beziehungsmarketing
167
Brand image
139
Markenimage
139
Corporate Social Responsibility
101
Corporate social responsibility
101
Internet marketing
95
Online-Marketing
94
Führungsstil
91
Leadership style
91
Advertising effects
87
Werbewirkung
87
Organisatorischer Wandel
85
Organizational change
85
Innovation management
81
Social Web
80
Social web
80
Brand
79
Markenartikel
79
Führungskräfte
71
Managers
71
Advertising
63
Werbung
61
Corporate culture
58
Multinationales Unternehmen
58
Transnational corporation
58
Unternehmenskultur
58
Erfolgsfaktor
57
Success factor
57
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Undetermined
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3
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Article
362
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3
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Article in journal
364
Aufsatz in Zeitschrift
364
Case study
27
Fallstudie
27
Interview
9
Collection of articles of several authors
2
Sammelwerk
2
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1
Systematic review
1
Übersichtsarbeit
1
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Dev, Chekitan S.
6
Furr, Nathan
4
Hill, Linda A.
4
Phau, Ian
4
Anthony, Scott D.
3
Cappelli, Peter
3
Davenport, Thomas H.
3
Dyer, Jeffrey H.
3
Keller, Kevin Lane
3
Ready, Douglas A.
3
Verganti, Roberto
3
Anabila, Peter
2
Baghi, Ilaria
2
Bang, Nguyen
2
Beard, Alison
2
Biraghi, Silvia
2
Birkinshaw, Julian
2
Casaló, Luis V.
2
Conger, Jay A.
2
Duncan, David
2
Edmondson, Amy C.
2
Fournier, Susan
2
Gabrielli, Veronica
2
Garvin, David A.
2
Gouillart, Francis
2
Govindarajan, Vijay
2
Grohmann, Bianca
2
Groysberg, Boris
2
Guercini, Simone
2
Holt, Douglas B.
2
Kim, Dong Hoo
2
Kim, Soojin
2
Kirby, Julia
2
Kumar, Vikas
2
Leckie, Civilai
2
Lim, Ming
2
Martin, Roger L.
2
Merrilees, Bill
2
Muehling, Darrel D.
2
Nagar, Komal
2
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Published in...
All
Harvard business review : HBR
Journal of marketing communications
Marketing intelligence & planning
Journal of business research : JBR
1,247
Technological forecasting & social change : an international journal
663
The international journal of human resource management
604
International journal of innovation management
580
The journal of brand management : an international journal
554
International journal of technology management : IJTM
466
Research policy : policy, management and economic studies of science, technology and innovation
445
Technology analysis & strategic management
425
Technovation : the international journal of technological innovation, entrepreneurship and technology management
422
Journal of open innovation : technology, market, and complexity
394
The journal of product & brand management
393
Industrial marketing management : the international journal for industrial and high-tech firms
387
SpringerLink / Bücher
359
International journal of human resource management
316
Journal of retailing and consumer services
312
IEEE transactions on engineering management : EM
268
Human resource management
247
Human resource management review
246
International journal of innovation and technology management
230
The journal of product innovation management : an international publication of the Product Development & Management Association
217
International journal of hospitality management
211
Innovation: organization & management : IOM
200
Research technology management : RTM
184
Cogent business & management
181
R & D management
181
Creativity and innovation management
172
Journal of engineering and technology management : JET-M
172
Industry and innovation
171
Springer eBook Collection
171
International journal of business innovation and research
168
Employee relations
157
Management revue : socio-economic studies
157
The journal of business & industrial marketing
150
European journal of innovation management
148
Personnel review : a professional journal reporting new developments in research, theory and practice of personel management
143
The service industries journal
143
Human resource management journal
141
Business horizons
140
European journal of marketing : EJM
140
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Source
All
ECONIS (ZBW)
365
Showing
1
-
10
of
365
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Exploring third-party’s brand rankings from consumers' persuasion
knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
2
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
3
Is yours a learning organization?
Garvin, David A.
;
Edmondson, Amy C.
;
Gino, Francesca
- In:
Harvard business review : HBR
86
(
2008
)
3
,
pp. 109-116
Persistent link: https://www.econbiz.de/10003649310
Saved in:
4
Building brand
knowledge
structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
5
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product
knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
6
Cultural innovation : the secret to building breakthrough businesses
Holt, Douglas B.
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 106-115
Persistent link: https://www.econbiz.de/10012289049
Saved in:
7
Nimble leadership : walking the line between creativity and chaos
Ancona, Deborah
;
Backman, Elaine
;
Isaacs, Kate
- In:
Harvard business review : HBR
97
(
2019
)
4
,
pp. 74-83
Persistent link: https://www.econbiz.de/10012039685
Saved in:
8
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
9
Reinventing talent
management
: how GE uses analytics to guide a more digital, far-flung workforce
Prokesch, Steven
- In:
Harvard business review : HBR
95
(
2017
)
5
,
pp. 54-55
Persistent link: https://www.econbiz.de/10011730410
Saved in:
10
Can a work-at-home policy hurt morale?
Bharadwaj, Sangeeta Shah
- In:
Harvard business review : HBR
93
(
2015
)
4
,
pp. 105-109
Persistent link: https://www.econbiz.de/10010514568
Saved in:
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