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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing communications"
~isPartOf:"Marketing intelligence & planning"
~language:"dan"
~language:"eng"
~subject:"Markenführung"
~subject:"Personalmanagement"
~subject:"United States"
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Subject
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Markenführung
Personalmanagement
United States
Consumer behaviour
290
Konsumentenverhalten
290
USA
249
Brand management
236
Marketing management
220
Marketingmanagement
220
Strategic management
170
Strategisches Management
170
Relationship marketing
168
Beziehungsmarketing
167
Brand image
139
Markenimage
139
Corporate Social Responsibility
101
Corporate social responsibility
101
Internet marketing
95
Online-Marketing
94
Führungsstil
91
Leadership style
91
Advertising effects
87
Werbewirkung
87
Organisatorischer Wandel
85
Organizational change
85
Innovation management
81
Innovationsmanagement
81
Social Web
80
Social web
80
Brand
79
Markenartikel
79
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71
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61
Corporate culture
58
Multinationales Unternehmen
58
Transnational corporation
58
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58
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57
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57
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Ignatius, Adi
7
Dev, Chekitan S.
6
Cappelli, Peter
4
Groysberg, Boris
4
Kirby, Julia
4
Phau, Ian
4
Davenport, Thomas H.
3
Garvin, David A.
3
Gulati, Ranjay
3
Keller, Kevin Lane
3
Lee, Thomas H.
3
Porter, Michael E.
3
Ready, Douglas A.
3
Stewart, Thomas A.
3
Amabile, Teresa M.
2
Anabila, Peter
2
Baghi, Ilaria
2
Bang, Nguyen
2
Beard, Alison
2
Benko, Cathleen
2
Biraghi, Silvia
2
Brennan, Ross
2
Brown, Stephen
2
Buehler, Kevin
2
Burrell, Lisa
2
Casaló, Luis V.
2
Chambers, John
2
Christensen, Clayton M.
2
Conger, Jay A.
2
Dawar, Niraj
2
Fournier, Susan
2
Fox, Justin
2
Freeman, Andrew
2
Gabrielli, Veronica
2
Goodwin, Doris Kearns
2
Grohmann, Bianca
2
Guercini, Simone
2
Harker, Michael
2
Hill, Linda A.
2
Hulme, Ron
2
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Harvard business review : HBR
Journal of marketing communications
Marketing intelligence & planning
Working paper / National Bureau of Economic Research, Inc.
959
Journal of business research : JBR
835
The international journal of human resource management
662
The journal of brand management : an international journal
569
Academy of Management journal : AMJ
474
The journal of product & brand management
405
International journal of hospitality management
387
NBER working paper series
357
Research policy : policy, management and economic studies of science, technology and innovation
354
Journal of business ethics : JOBE
347
Management science : journal of the Institute for Operations Research and the Management Sciences
339
Journal of retailing and consumer services
324
International journal of human resource management
320
Journal of policy analysis and management : the journal of the Association for Public Policy Analysis and Management
320
Discussion paper series / IZA
311
Human resource management
283
The review of financial studies
277
Strategic management journal
272
Human resource management review
259
European journal of operational research : EJOR
257
Industrial marketing management : the international journal for industrial and high-tech firms
257
The journal of finance : the journal of the American Finance Association
248
Working paper
240
Journal of environmental economics and management : JEEM ; the official journal of the Association of Environmental and Resource Economists
231
SpringerLink / Bücher
225
Discussion paper / Centre for Economic Policy Research
216
International journal of production research
198
Journal of financial economics
193
Journal of air transport management
184
Organization science : a journal of the Institute for Operations Research and the Management Sciences ; bridging disciplines to advance knowledge of organizations
184
Financial management
183
International journal of production economics
182
International journal of contemporary hospitality management
174
Journal of banking & finance
168
Tourism management : research, policies, practice
167
California management review
164
Management revue : socio-economic studies
163
Journal of financial and quantitative analysis : JFQA
162
Management international review : mir ; journal of international business
158
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ECONIS (ZBW)
508
Showing
1
-
10
of
508
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date (oldest first)
1
Exploring third-party’s brand rankings from consumers' persuasion
knowledge
Huang, Li-Shia
;
Huang, Wan-Ju
;
Lin, Hsiao-Yun
- In:
Marketing intelligence & planning
41
(
2023
)
1
,
pp. 95-109
Persistent link: https://www.econbiz.de/10013532115
Saved in:
2
Rethinking the decision factory
Martin, Roger L.
- In:
Harvard business review : HBR
91
(
2013
)
10
,
pp. 96-104
Persistent link: https://www.econbiz.de/10010128897
Saved in:
3
The influence of organizational factors on e-business use : analysis of firm size
Bordonaba-Juste, Victoria
;
Lucia-Palacios, Laura
; …
- In:
Marketing intelligence & planning
30
(
2012
)
2
,
pp. 212-229
Persistent link: https://www.econbiz.de/10009570962
Saved in:
4
Building brand
knowledge
structures : elaboration and interference effects on the processing of sequentially advertised brand benefit
Heckler, Susan E.
;
Keller, Kevin Lane
;
Houston, Michael J.
- In:
Journal of marketing communications
20
(
2014
)
3
,
pp. 176-196
Persistent link: https://www.econbiz.de/10010389736
Saved in:
5
Positioning brand extensions in comparative advertising : an assessment of the roles of comparative brand similarity, comparative claims, and consumer product
knowledge
Bei, Lien-ti
;
Chu, Chia-hsien
;
Shen, Yung-cheng
- In:
Journal of marketing communications
17
(
2011
)
4
,
pp. 229-244
Persistent link: https://www.econbiz.de/10009373366
Saved in:
6
How Google sold its engineers on
management
Garvin, David A.
- In:
Harvard business review : HBR
91
(
2013
)
12
,
pp. 74-82
Persistent link: https://www.econbiz.de/10010226672
Saved in:
7
More than a paycheck : how to create good blue-collar jobs in the
knowledge
economy
Campbell, Dennis W.
;
Case, John
;
Fotsch, Bill
- In:
Harvard business review : HBR
96
(
2018
)
1
,
pp. 118-124
Persistent link: https://www.econbiz.de/10011795203
Saved in:
8
The founder of qualtrics on reinventing an already successful business
Smith, Ryan
- In:
Harvard business review : HBR
99
(
2021
)
4
,
pp. 35-39
Persistent link: https://www.econbiz.de/10012627548
Saved in:
9
Stop overengineering people
management
Cappelli, Peter
- In:
Harvard business review : HBR
98
(
2020
)
5
,
pp. 56-63
Persistent link: https://www.econbiz.de/10012289042
Saved in:
10
"Businesses exist to deliver value to society" : a conversation with Merck CEO Kenneth Frazier
Frazier, Kenneth
(
interviewee
);
Ignatius, Adi
(
interviewer
)
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 82-87
Persistent link: https://www.econbiz.de/10011879545
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