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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of marketing research : JMR"
~isPartOf:"Lehrbuch"
~person:"Kumar, V."
~person:"Reinecke, Sven"
~subject:"Business-to-business marketing"
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The relative influence of economic and relational direct marketing communications on buying behavior in business-to-business markets
Kim, Kihyun Hannah
;
Kumar, V.
- In:
Journal of marketing research : JMR
55
(
2018
)
1
,
pp. 48-68
Persistent link: https://www.econbiz.de/10011819643
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