//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Journal of the Academy of Marketing Science"
~person:"Ahearne, Michael"
~person:"Cleghorn, Jamie"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: subject_exact:"B-to-B-Markenführung"
Narrow search
Delete all filters
| 4 applied filters
Year of publication
From:
To:
Subject
All
B-to-B-Marketing
3
Business-to-business marketing
3
Salespeople
2
Verkaufspersonal
2
Außendienst
1
Beziehungsmarketing
1
Customer retention
1
Customer satisfaction
1
Employee retention
1
Erfolgsfaktor
1
Field sales force
1
Interpersonal identification
1
Kundenbindung
1
Kundenzufriedenheit
1
Leistungsentgelt
1
Mitarbeiterbindung
1
Organizational identification
1
Performance pay
1
Relationship marketing
1
Sales performance
1
Sales promotion
1
Selling
1
Success factor
1
Verkauf
1
Verkaufsförderung
1
more ...
less ...
Type of publication
All
Article
3
Type of publication (narrower categories)
All
Article in journal
3
Aufsatz in Zeitschrift
3
Language
All
English
3
Author
All
Ahearne, Michael
Cleghorn, Jamie
Adamson, Brent
4
Toman, Nicholas
3
Dixon, Matthew
2
Hatami, Homayoun
2
Narus, James A.
2
Ulaga, Wolfgang
2
Agnihotri, Raj
1
Alavi, Sascha
1
Almeida, Marcos Inácio Severo de
1
Almquist, Eric
1
Anderson, James C.
1
Arunachalam, S.
1
Avery, Jill
1
Backhaus, Klaus
1
Baker, Thomas L.
1
Baldauf, Artur
1
Beitelspacher, Lauren Skinner
1
Benko, Cathleen
1
Bertini, Marco
1
Bharadwaj, Sundar G.
1
Bill, Fabian
1
Bird, Anna
1
Bitner, Mary Jo
1
Boles, James Sanders
1
Borgh, Michel van der
1
Boyd, D. Eric
1
Böhm, Eva
1
Capon, Noel
1
Chatterjee, Sharmila C.
1
Clark, Moira
1
Crecelius, Andrew T.
1
Cron, William L.
1
DeLeon, Anthony J.
1
Donthu, Naveen
1
Eggert, Andreas
1
Feurer, Sven
1
Fogel, Suzanne
1
Giamanco, Barbara
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Journal of the Academy of Marketing Science
Handbook of business-to-business marketing
1
Harvard-Business-Manager : das Wissen der Besten
1
Industrial marketing management : the international journal for industrial and high-tech firms
1
Journal of marketing
1
The journal of personal selling & sales management : JPSSM
1
more ...
less ...
Source
All
ECONIS (ZBW)
3
Showing
1
-
3
of
3
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
The B2B elements of value : how to measure : and deliver : what business customers want
Almquist, Eric
;
Cleghorn, Jamie
;
Sherer, Lori
- In:
Harvard business review : HBR
96
(
2018
)
2
,
pp. 72-81
Persistent link: https://www.econbiz.de/10011879544
Saved in:
2
It's a matter of congruence : how interpersonal identification between sales managers and salespersons shapes sales success
Ahearne, Michael
;
Haumann, Till
;
Kraus, Florian
; …
- In:
Journal of the Academy of Marketing Science
41
(
2013
)
6
,
pp. 625-648
Persistent link: https://www.econbiz.de/10010209594
Saved in:
3
Motivating salespeople : what really works
Steenburgh, Thomas
;
Ahearne, Michael
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 70-75
Persistent link: https://www.econbiz.de/10009568163
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->