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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Legends in marketing"
~isPartOf:"Springer eBook Collection"
~type_genre:"Article in journal"
~type_genre:"Aufsatz in Zeitschrift"
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Kotler, Philip
- In:
Harvard business review : HBR
64
(
1986
)
2
,
pp. 117-124
Persistent link: https://www.econbiz.de/10001007590
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