//--> //--> //-->
Toggle navigation
Logout
Change account settings
EN
DE
ES
FR
A-Z
Beta
About EconBiz
News
Thesaurus (STW)
Research Skills
Help
EN
DE
ES
FR
My account
Logout
Change account settings
Login
Publications
Events
Your search terms
Search
Retain my current filters
~isPartOf:"Harvard business review : HBR"
~isPartOf:"Marketing intelligence & planning"
~language:"dan"
~language:"eng"
~person:"Bakshi, Madhupa"
~subject:"Markenführung"
~subject:"Personalmanagement"
Search options
All Fields
Title
Exact title
Subject
Author
Institution
ISBN/ISSN
Published in...
Publisher
Open Access only
Advanced
Search history
My EconBiz
Favorites
Loans
Reservations
Fines
You are here:
Home
Search: knowledge OR management
Narrow search
Delete all filters
| 7 applied filters
Year of publication
From:
To:
Subject
All
Markenführung
Personalmanagement
Brand image
1
Brand management
1
Consumer behaviour
1
Consumer-based brand equity
1
Credibility
1
Distribution channel
1
Entertainment
1
Fernsehen
1
Fernsehprogramm
1
Glaubwürdigkeit
1
Ideology
1
Konsumentenverhalten
1
Markenimage
1
Structural equation model
1
Structural equation modelling
1
Strukturgleichungsmodell
1
Television
1
Television channels
1
Television programme
1
Vertriebsweg
1
more ...
less ...
Online availability
All
Undetermined
1
Type of publication
All
Article
1
Type of publication (narrower categories)
All
Article in journal
1
Aufsatz in Zeitschrift
1
Language
All
Danish
English
Author
All
Bakshi, Madhupa
Dev, Chekitan S.
6
Phau, Ian
4
Cappelli, Peter
3
Ready, Douglas A.
3
Bang, Nguyen
2
Beard, Alison
2
Conger, Jay A.
2
Fournier, Susan
2
Groysberg, Boris
2
Guercini, Simone
2
Hill, Linda A.
2
Kumar, Vikas
2
Lim, Ming
2
Merrilees, Bill
2
Oliveira, Marta Olivia Rovedder de
2
Omar, Maktoba
2
Williams, Joan
2
Woodside, Arch G.
2
Abdullah, Zulhamri
1
Abu-ElSamen, Amjad A.
1
Agbemabiese, George Cudjoe
1
Ahrendts, Angela
1
Ain, Aron
1
Aitken, Robert
1
Akasreku, Frank
1
Akroush, Mamoun N.
1
Alwi, Sharifah
1
Amenuvor, Fortune Edem
1
Ammerman, Colleen
1
Anning-Dorson, Thomas
1
Ashraf, Rohail
1
Athanasopoulou, Pinelopi
1
Augusto, Mário Gomes
1
Bagga, Charan K.
1
Baghi, Ilaria
1
Baier, Jens
1
Bapat, Dhananjay
1
Bardhi, Fleura
1
Barton, Dominic
1
more ...
less ...
Published in...
All
Harvard business review : HBR
Marketing intelligence & planning
Brand management in emerging markets : theories and practice
1
International journal of Indian culture and business management
1
Journal of media business studies
1
Source
All
ECONIS (ZBW)
1
Showing
1
-
1
of
1
Sort
relevance
articles prioritized
date (newest first)
date (oldest first)
1
Drivers of brand equity of television news channels : evidences form emerging market
Bakshi, Madhupa
;
Mishra, Prashant
- In:
Marketing intelligence & planning
35
(
2017
)
1
,
pp. 147-162
Persistent link: https://www.econbiz.de/10011657332
Saved in:
Results per page
10
25
50
100
250
A service of the
zbw
×
Loading...
//-->