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~isPartOf:"Harvard business review : HBR"
~isPartOf:"Strategic information systems ; Vol. 2"
~isPartOf:"The Harvard business review classics series"
~type_genre:"Reprint"
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Harvard business review : HBR
Strategic information systems ; Vol. 2
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ECONIS (ZBW)
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Data warehouse design to support
customer
relationship
management
analysis
Cunningham, Colleen
;
Song, Il-Yeol
;
Chen, Peter P.
-
2010
Persistent link: https://www.econbiz.de/10003903322
Saved in:
2
Developing a global CRM strategy
Shumanov, Michael
;
Ewing, Michael
-
2010
Persistent link: https://www.econbiz.de/10003903325
Saved in:
3
CRM practices and resources for the development of customer-focused multinational organizations
Batista, Luciano C.
-
2010
Persistent link: https://www.econbiz.de/10003908632
Saved in:
4
Putting the service-profit chain to work
Heskett, James L.
;
Jones, Thomas O.
;
Loveman, Gary W.
; …
- In:
Harvard business review : HBR
86
(
2008
)
7/8
,
pp. 118-129
Persistent link: https://www.econbiz.de/10003736022
Saved in:
5
Marketing myopia
Levitt, Theodore
-
2008
-
Reprint
Persistent link: https://www.econbiz.de/10003681710
Saved in:
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