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~isPartOf:"Harvard business review : HBR"
~isPartOf:"The service industries journal"
~person:"Stein, Alisha"
~subject:"Customer retention"
~subject:"Relationship marketing"
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Status demotion in hierarchical loyalty programs : effects of payment source
Ramaseshan, B.
;
Stein, Alisha
;
Rabbanee, Fazlul K.
- In:
The service industries journal
36
(
2016
)
9/10
,
pp. 375-395
Persistent link: https://www.econbiz.de/10011579171
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