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~isPartOf:"Harvard business review : HBR"
~isPartOf:"essentials"
~subject:"Computer-assisted marketing"
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Computer-assisted marketing
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Harvard business review : HBR
essentials
Industrial marketing management : the international journal for industrial and high-tech firms
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Selling into micromarkets
Goyal, Manish
;
Hancock, Maryanne Q.
;
Hatami, Homayoun
- In:
Harvard business review : HBR
90
(
2012
)
7/8
,
pp. 79-86
Persistent link: https://www.econbiz.de/10009568158
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