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~isPartOf:"Harvard business review : HBR"
~person:"Bertini, Marco"
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Bertini, Marco
Martin, Roger L.
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Harvard business review : HBR
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ECONIS (ZBW)
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1
The upstart's assault
Bertini, Marco
;
Kumar, Nirmalya
- In:
Harvard business review : HBR
88
(
2010
)
7/8
,
pp. 159-163
Persistent link: https://www.econbiz.de/10008658584
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2
Can one business unit have 2 revenue models?
Bertini, Marco
;
Tavassoli, Nader T.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 121-125
Persistent link: https://www.econbiz.de/10010504002
Saved in:
3
Pricing to create shared value
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
90
(
2012
)
6
,
pp. 96-104
Persistent link: https://www.econbiz.de/10009554397
Saved in:
4
Time for a unified campaign?
Bertini, Marco
;
Gourville, John T.
- In:
Harvard business review : HBR
89
(
2011
)
6
,
pp. 129-133
Persistent link: https://www.econbiz.de/10009233222
Saved in:
5
How to stop customers from fixating on price
Bertini, Marco
;
Wathieu, Luc
- In:
Harvard business review : HBR
88
(
2010
)
5
,
pp. 85-91
Persistent link: https://www.econbiz.de/10003971780
Saved in:
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