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~isPartOf:"Harvard business review : HBR"
~person:"Senior, John"
~subject:"Business-to-business marketing"
~subject:"Customer retention"
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The elements of value : measuring-and delivering- what consumers really want
Almquist, Eric
;
Senior, John
;
Block, Nicholas
- In:
Harvard business review : HBR
94
(
2016
)
9
,
pp. 47-53
Persistent link: https://www.econbiz.de/10011550434
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