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Bridging psychological distance
Hamilton, Rebecca W.
- In:
Harvard business review : HBR
93
(
2015
)
3
,
pp. 116-119
Persistent link: https://www.econbiz.de/10010504006
Saved in:
2
Defeating Feature Fatigue - Consumers know that products loaded with features can be frustrating to use. But in the store,they choose the models with the most bells and whistles. W...
Rust, Roland T.
;
Thompson, Debora Viana
;
Hamilton, …
- In:
Harvard business review : HBR
(
2006
),
pp. 98-107
Persistent link: https://www.econbiz.de/10005918249
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