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If brands are built over years, why are they managed over quarters
Lodish, Leonard M.
;
Mela, Carl F.
- In:
Harvard business review : HBR
85
(
2007
)
7/8
,
pp. 104-112
Persistent link: https://www.econbiz.de/10003535484
Saved in:
2
If Brands Are Built over Years, Why Are They Managed over Quarters? Your product may fly off the shelves during a price promotion, but those discounts could ultimately damage your...
Lodish, Leonard M.
;
Mela, Carl F.
- In:
Harvard business review : HBR
(
2007
),
pp. 104-113
Persistent link: https://www.econbiz.de/10007753541
Saved in:
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