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~isPartOf:"Harvard business review : HBR"
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Customer retention
7
Kundenbindung
7
Consumer behaviour
2
Konsumentenverhalten
2
Product management
2
Produktmanagement
2
Angst
1
Anxiety
1
B-to-B-Marketing
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Business-to-business marketing
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Cancer
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Competitive advantage
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Consumers
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Customer satisfaction
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Customer value
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Dienstleistungsmanagement
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Firm performance
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Hospital
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Krankenhaus
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Krebskrankheit
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Kundenbindungsprogramm
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Kundenwert
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Kundenzufriedenheit
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Loyalty program
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Market research
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Marktforschung
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Sales promotion
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Service management
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USA
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United States
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Unternehmenserfolg
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Verbraucher
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Verkaufsförderung
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Wal-Mart Stores
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Wettbewerbsvorteil
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Almquist, Eric
2
Berry, Leonard L.
1
Block, Nicholas
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Cleghorn, Jamie
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Courtney, Paula
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Davis, Scott W.
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Lafley, A . G.
1
Markey, Rob
1
Martin, Roger L.
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Robertson, Thomas S.
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Senior, John
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Sherer, Lori
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Whiteside, Janey
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Wilmet, Jody
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Harvard business review : HBR
Journal of Services Marketing
75
International Journal of Bank Marketing
55
Journal of Consumer Marketing
54
Journal of retailing and consumer services
51
European Journal of Marketing
40
International Journal of Retail & Distribution Management
35
Journal of business research : JBR
29
Journal of Product & Brand Management
25
International Journal of Contemporary Hospitality Management
24
Marketing Intelligence & Planning
24
Strategic Direction
22
SpringerLink / Bücher
20
The service industries journal
18
Cogent business & management
16
Journal of hospitality marketing & management
16
Springer eBook Collection
14
Cogent Business & Management
13
International journal of contemporary hospitality management
13
Journal of Service Management
13
Strategy & Leadership
13
International journal of hospitality management
12
Psychology & marketing
12
Research
12
The international journal of bank marketing : IJBM
12
Journal of the Academy of Marketing Science
11
The TQM journal : the international review of organizational improvement
11
Asia Pacific Journal of Marketing and Logistics
10
Asia Pacific journal of marketing and logistics
10
Journal of Business & Industrial Marketing
10
Journal of marketing theory and practice
10
Munich Business School - Publications
10
Services marketing quarterly
10
International Journal of Quality & Reliability Management
9
Management Decision
9
Munich Business School Working Paper
9
The TQM Journal
9
The journal of services marketing
9
International journal of electronic customer relationship management : IJECRM
8
Journal of strategic marketing
8
Service business
8
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ECONIS (ZBW)
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