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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"International journal of research in marketing : IJRM ; official journal of the European Marketing Academy"
~person:"Avery, Jill"
~subject:"Beziehungsmarketing"
~subject:"Gemeinschaft"
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Avery, Jill
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Harvard-Business-Manager : das Wissen der Besten
International journal of research in marketing : IJRM ; official journal of the European Marketing Academy
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Das Geheimnis guter Beziehungen
Avery, Jill
;
Fournier, Susan
;
Wittenbraker, John
- In:
Harvard-Business-Manager : das Wissen der Besten
36
(
2014
)
9
,
pp. 44-55
Persistent link: https://www.econbiz.de/10010392076
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2
Defending the markers of masculinity : consumer resistance to brand gender-bending
Avery, Jill
- In:
International journal of research in marketing : IJRM ; …
29
(
2012
)
4
,
pp. 322-336
Persistent link: https://www.econbiz.de/10009684920
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