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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of marketing"
~isPartOf:"The journal of business & industrial marketing"
~person:"Kowalkowski, Christian"
~subject:"Automatisierung"
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Harvard-Business-Manager : das Wissen der Besten
Journal of marketing
The journal of business & industrial marketing
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Putting the "service" into B2B marketing : key developments in service research and their relevance for B2B
Wirtz, Jochen
;
Kowalkowski, Christian
- In:
The journal of business & industrial marketing
38
(
2023
)
2
,
pp. 272-289
Persistent link: https://www.econbiz.de/10013539114
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