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~isPartOf:"Harvard-Business-Manager : das Wissen der Besten"
~isPartOf:"Journal of promotion management : JPM"
~isPartOf:"Marketing letters : a journal of research in marketing"
~person:"Bhaskar, Tarun"
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Harvard-Business-Manager : das Wissen der Besten
Journal of promotion management : JPM
Marketing letters : a journal of research in marketing
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ECONIS (ZBW)
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An optimization model for personalized promotions in multiplexes
Bhaskar, Tarun
;
Subramanian, Gopi
;
Bal, Debasis
; …
- In:
Journal of promotion management : JPM
15
(
2009
)
1/2
,
pp. 229-246
Persistent link: https://www.econbiz.de/10003884545
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